Further, it is known for its collaborative strategy by either lending its research department to other specialists from different countries. Outside of the research and collaboration with other institutions, Mayo Clinic also allots 40 percent of its own resources to research instead of medical practice as customary to other hospitals. This openness is motivated by the institution’s commitment to prioritize patients’ welfare and medical advancement. Its efficiency and reputation are carried on to its website. All of its contents are written by resident specialists or guest specialists that are certified to practice their profession. However, even with the personal credentials, content contributors refer to certified research whenever possible. Site Objectives The site serves two purposes. First, it is a business platform as it allows patients and other possible partners to look for specialists, discover studies and researchers being pursued by mayo clinic. It also aims to educate the mass market by publishing, through its newsroom, articles by affiliate doctors and specialists. It also links to different researchers that are internationally accepted. Topics cover anything from cancer research progress to diet and nutrition. The site has four major target markets: (1) Patients, (2) Doctors, (3) Medical Practitioners, and (4) Academe and researchers. Contents for each section are written by employees/practitioners of Mayo Clinic and approved by the same people who run the clinic. Each market segment is allotted their own section which makes navigation easier and efficient. Content Providers Mayo Clinic contents come from different doctors, research institutions, and other kinds of a medical practitioner. Published articles range from simple diet tips to maximize the health benefits of different food groups to breakthrough genetic research. Each article is written by authorities in the field. Most often, medical related articles are authored by resident doctors. Their contents are also continued, duplicated or expounded on Mayo Clinic’s monthly newsletter providing a more reliable and qualified reference. They also publish simplified versions of new researchers and finding. Quality of Contents Opinions and Substantiations Mayo Clinic articles are always, at the very least, written by certified doctors or practitioners in various medical fields. The author is always someone considered qualified to talk about the subject at hand. The contents are written with the same efficiency and dignity as its medical practice. Each recommendation is properly supported and balanced. The voice and opinion of the authors, however, are not compromised. Like many disciplines, medical recommendations are also dependent on a doctor’s opinion. For example, two doctors might differ on what diet to recommend a certain patient. Some doctors recommend raw food diet while others believe a balance of fiber and protein is better. Occurrences like this happen on the site and it is expected. Like any professionally written articles, all claims are properly substantiated. Maintenance Mayo Clinic is one of the well-maintained websites. Links work and dated information are not taken down but it has a clear tag that indicates it is an old information but is kept online as a reference.